Search
High-intent search
Repair, replacement, and emergency roofing terms in your service area, with ad copy that earns the call from ready-to-hire homeowners.
When a homeowner has a leak or storm damage, they go straight to Google. We build and manage Google Ads that put your roofing company in front of those searches and turn them into booked estimates, not just clicks. One landed job usually pays for months of management.
Free ad account audit · Month to month · You own everything
Nobody wakes up wanting a new roof. They get a leak, a failed inspection, or storm damage, and they search "roof repair near me" or "roof replacement [city]" with urgent, high-dollar intent. That is exactly what Google Ads is built to capture. A single roofing job is worth thousands, so even a modest, well-run budget pays for itself fast when the leads are real.
The catch is that roofing keywords are expensive and crowded with national lead resellers. Without tight management you burn budget on tire-kickers, DIY searchers, and people looking for roofing jobs instead of roofing services. The money is made in the details: the right keywords, ruthless negatives, fast follow-up, and tracking that proves which clicks became booked jobs.
Repair, replacement, and emergency roofing terms in your service area, with ad copy that earns the call from ready-to-hire homeowners.
Google Guaranteed setup so you show at the very top with reviews and pay per lead, not per click. Powerful for roofers when managed right.
Aggressive negative lists that cut DIY, "roofing jobs," supplier, and insurance-only searches so budget goes to real homeowners.
Roofing runs on the phone. We track every call so you know which campaigns book estimates, and we coach on speed-to-lead.
We scale spend up after storms and through peak season, and pull back in slow stretches, so budget follows demand.
Reporting tied to leads, estimates, and cost per job, not clicks and impressions you cannot put on a truck.
More than ten years in paid media, agency-side running thirty-plus accounts at once, and brand-side managing millions in ad spend at a 7X return. You get the senior operator, not a junior who has never spent real roofing budget.
We review your current ads or your market and show you where leads are leaking and where the opportunity is. No cost, no obligation.
Search, Local Services Ads, or both, what budget, your target service area, and what good cost per lead looks like for your roofing business.
We build, launch, and manage it, optimizing weekly and scaling with the season, with reporting tied to booked jobs.
Roofing clicks are expensive, so most roofers do well starting around $2,000 to $10,000 a month in ad spend, separate from management, depending on your market and how many crews you can keep busy. Because one job is worth thousands, the math usually works fast. We size it with you in the free ad account audit.
It varies by market and by repair versus replacement, but well-run roofing search often lands qualified leads in the range of tens to low hundreds of dollars per lead, with Local Services Ads sometimes cheaper. The number that really matters is cost per booked job, which is what we report on.
Usually both. Local Services Ads (Google Guaranteed) put you at the very top and charge per lead, which is great for roofers, but they cap out. Search campaigns capture the rest of the demand and give you more control. We run and balance both based on what books jobs cheapest.
Yes. We scale budget up fast when storms drive demand and pull back in slow stretches, so you are aggressive when the leads are there and not wasting money when they are not. That responsiveness is a big part of running roofing accounts well.
No. Everything is month to month. All we ask is 30 days notice if you decide to cancel, so we can wind your campaigns down cleanly and you are never stuck paying for ad spend you did not plan for.
A straight read on what's working, what's wasting money, and what we'd do differently. No cost, no obligation.