Wondering what a Google Ads budget actually buys you? Enter your numbers and see the estimated clicks, leads, customers, cost per lead, and return on ad spend in real time. Built for local service businesses and online stores, no signup needed.
These are planning estimates based on typical performance, not a guarantee. Real numbers depend on your market, ad quality, landing page, and follow-up speed. Want the real picture for your business and your zip codes? Get a free audit below.
The calculator uses industry averages. We'll pull the real cost per click and competition for your services and your zip codes, then show you what your budget should realistically book. No cost, no obligation.
A Google Ads budget does not turn into revenue directly. It buys clicks, a share of those clicks become leads, and a share of those leads become paying customers. This calculator walks that chain so you can see the whole funnel from one budget number.
Start with your monthly budget and the average value of a customer. Pick your industry to load typical benchmarks for cost per click, click to lead rate, and lead to customer rate, then open "Fine-tune the assumptions" to match your own history if you have it. The results update instantly.
The math is simple and transparent. Clicks equal budget divided by cost per click. Leads equal clicks times your click to lead rate. Customers equal leads times your close rate. Cost per lead is budget divided by leads, and revenue is customers times the value of a customer. Return on ad spend is that revenue divided by the budget.
It depends on your market, your average customer value, and how many leads you can handle. Most local service businesses start somewhere between $1,500 and $10,000 a month in ad spend, separate from management. Because one job is often worth thousands, even a modest budget can pay for itself fast. Use the calculator above to pressure-test a number, then get a free audit for a figure based on your real local costs.
No. The ad budget is money you pay Google for clicks, and it always comes from an account you own. Management is what you pay an agency to build, run, and optimize the campaigns. At SoComm, management starts at $1,500 a month, billed month to month with 30 days notice. The calculator above only models ad spend.
The defaults are typical ranges we see across local service and e-commerce accounts, set conservatively so the estimate is realistic rather than rosy. Your actual cost per click and conversion rates will be specific to your market and your ads. That is exactly what we measure in a free audit.
For lead-based service businesses, the number that matters most is cost per booked job versus the value of that job. For e-commerce, people often target a 3X to 4X return on ad spend or higher depending on margins. The right target depends on your economics, which we map out with you before launching anything.