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Google Ads · Restoration

Google Ads for restoration companies

When a pipe bursts or a basement floods, the homeowner searches once and calls whoever shows up first. We build and manage Google Ads that make your restoration company that first call, with insurance-paid, five-figure jobs on the line.

Free ad account audit · Month to month · You own everything

Why Google for restoration

The first call wins the job

Water damage does not wait, and neither does the homeowner. They search "water damage repair near me" in a panic, call the top result, and the job is gone in minutes. Insurance is usually paying, tickets routinely run five figures, and the whole market comes down to being present and answering fast. That is exactly the moment Google Ads captures.

Restoration keywords are expensive and crowded with national lead resellers who sell the same panicked homeowner to four companies at once. Running your own ads means the call is exclusively yours. The work is in the details: emergency keywords, tight geography, 24/7 call handling, and negatives that cut DIY searches, renters, and job seekers.

What we run

Built to win the emergency call

Search

Emergency search

Water, fire, mold, and flood terms across your service area, with ad copy built for someone standing in an inch of water.

Calls

24/7 call tracking

Restoration runs on the phone at 2am. Every call is tracked to its keyword, and we coach on answering speed, because minutes decide these jobs.

Filtering

Negative keywords

Aggressive negatives cut DIY searches, job seekers, renters, and equipment shoppers so budget only goes to real losses.

LSA

Local Services Ads

Google Guaranteed placement at the very top with reviews, paying per lead. Strong for restoration when balanced against Search.

Geography

Tight service radius

Crews have to arrive fast, so we target where you can actually respond, not a vanity map that wastes budget.

Reporting

Cost per mitigation job

Reporting tied to calls, jobs, and cost per mitigation, not clicks and impressions you cannot put on a truck.

Why work with us

A real operator running your account

More than ten years in paid media, agency-side running thirty-plus accounts at once, and brand-side managing millions in ad spend at a 7X return. You get the senior operator, not a junior who has never spent real roofing budget.

Planning your restoration ad budget? Try our free Google Ads budget calculator and cost per lead calculator to see what your spend should produce.

How it works

Simple to start

1

Free ad account audit

We review your current ads or your market and show you where leads are leaking and where the opportunity is. No cost, no obligation.

2

Your custom plan

Search, Local Services Ads, or both, what budget, your response radius, and what a good cost per job looks like for your restoration company.

3

Launch and scale

We build, launch, and manage it, optimizing weekly and scaling with the season, with reporting tied to booked jobs.

Questions

Restoration ad questions, straight answers

How much should a restoration company spend on Google Ads?+

Emergency clicks are among the most expensive in home services, so most restoration companies do well starting around $2,000 to $10,000 a month in ad spend, separate from management. Because a single mitigation job routinely runs five figures with insurance paying, the math usually works fast. We size it with you in the free audit.

Why not just buy leads from a reseller?+

Resold leads go to you and three competitors at the same time, and you are all calling the same shaken homeowner. Ads in your own account produce exclusive calls, build your own data, and cost less per booked job once they are tuned. You also own everything if we ever part ways.

Can you handle after-hours and weekend calls?+

We track every call around the clock and tie it to the keyword that produced it. The answering is on your side, but we will tell you exactly how many jobs after-hours rings are worth, which usually settles the on-call debate quickly.

What is a good cost per lead for restoration?+

It varies by market, but well-run emergency search typically lands qualified calls in the low hundreds per lead. Against a five-figure insurance-paid job, that math holds up. The number we actually optimize is cost per mitigation job.

Do I have to sign a long contract?+

No. Everything is month to month. All we ask is 30 days notice if you decide to cancel, so we can wind your campaigns down cleanly and you are never stuck paying for ad spend you did not plan for.

Free ad account audit

See how many mitigation jobs
your budget should be booking

A straight read on what's working, what's wasting money, and what we'd do differently. No cost, no obligation.