Search
High-intent search
Emergency terms plus planned jobs like repipe, water heater, and water softener in your service area, with ad copy that earns the call from ready-to-hire homeowners.
When a homeowner has a burst pipe, a dead water heater, or a sewer backing up, they grab their phone and search. We build and manage Google Ads that put your plumbing company in front of those searches and turn them into booked calls, not just clicks. The phone rings, the truck rolls, the job pays for months of management.
Free ad account audit · Month to month · You own everything
Nobody plans to call a plumber. They get a burst pipe, a water heater that quit overnight, no hot water before work, a clogged main, or a sewer backup, and they search "emergency plumber near me", "water heater replacement [city]", or "drain cleaning" with urgent, ready-to-hire intent. That is exactly what Google Search and Local Services Ads are built to capture, the moment the problem is happening.
The catch is that plumbing keywords get crowded with national lead resellers, DIY searchers, and people hunting parts or jobs. Without tight management you burn budget on tire-kickers and "how to fix a leak" searches. The money is made in the details: the right keywords, ruthless negatives, fast follow-up on the call, and tracking that proves which clicks became booked jobs.
Emergency terms plus planned jobs like repipe, water heater, and water softener in your service area, with ad copy that earns the call from ready-to-hire homeowners.
Google Guaranteed setup so you show at the very top with reviews and pay per lead, not per click. One of the strongest channels there is for plumbers.
Aggressive negative lists that cut "plumbing jobs", DIY, "how to", parts and supply, and apprentice searches so budget goes to real homeowners.
Plumbing runs on the phone and speed-to-lead wins the job. We track every call so you know which campaigns book work, and we coach on answering fast.
After-hours and emergency campaign scheduling so you capture the 2 a.m. burst pipe when you take those calls, and dial back when you do not.
Reporting tied to leads, booked jobs, and cost per lead, not clicks and impressions you cannot put on a truck.
More than ten years in paid media, agency-side running thirty-plus accounts at once, and brand-side managing millions in ad spend at a 7X return. You get the senior operator, not a junior who has never spent real plumbing budget.
Based in Salt Lake City, we run paid search for plumbers across the Wasatch Front. Planning your spend? Try our free Google Ads budget calculator and cost per lead calculator, or see Google Ads management in Salt Lake City.
We review your current ads or your market and show you where leads are leaking and where the opportunity is. No cost, no obligation.
Search, Local Services Ads, or both, what budget, your target service area, and what good cost per lead looks like for your plumbing business.
We build, launch, and manage it, optimizing weekly and adjusting for emergency and after-hours demand, with reporting tied to booked jobs.
Most plumbers do well in the range of $1,500 to $10,000 a month in ad spend, separate from management, with many starting around $1,500 to $6,000 a month depending on your market and how many trucks you can keep busy. Because emergency jobs convert fast and pay well, the math usually works quickly. We size it with you in the free ad account audit.
It varies by market and by emergency versus planned work, but well-run plumbing search often lands qualified leads in the range of tens to low hundreds of dollars per lead, with Local Services Ads sometimes cheaper. The number that really matters is cost per booked job, which is what we report on.
Usually both. Local Services Ads (Google Guaranteed) put you at the very top and charge per lead, which is great for plumbers, but they cap out. Search campaigns capture the rest of the demand and give you more control over emergency and planned jobs. We run and balance both based on what books work cheapest.
We schedule campaigns around when you actually take calls, so you can be aggressive on the 2 a.m. burst pipe and dial back during hours you do not cover. Paired with call tracking, that means you capture urgent jobs when they happen and never pay for clicks you cannot answer.
No. Everything is month to month. All we ask is 30 days notice if you decide to cancel, so we can wind your campaigns down cleanly and you are never stuck paying for ad spend you did not plan for.
A straight read on what's working, what's wasting money, and what we'd do differently. No cost, no obligation.