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High-intent search
Pest, termite, rodent, and wasp terms in your service area, with copy that books same-day service instead of feeding DIY research.
A new pest control customer is not one job, it is a quarterly contract that pays for years. We build and manage Google Ads that fill your routes with recurring customers, with bidding that uses that math against competitors who never do it.
Free ad account audit · Month to month · You own everything
When ants hit the kitchen or a wasp nest shows up by the door, homeowners search and book the same day. Each of those customers is worth years of quarterly treatments, which means you can afford a higher cost per lead than any one-time-job business, and most local pest companies never press that advantage.
The trap is paying service-call prices for information searches. Half the pest traffic on Google is "how to get rid of ants" DIY research that never books anyone. Winning accounts separate the bookers from the browsers with tight keywords, ruthless negatives, and bids set to lifetime value instead of first-ticket value.
Pest, termite, rodent, and wasp terms in your service area, with copy that books same-day service instead of feeding DIY research.
Bids set to what a quarterly customer is worth over years, not what one spray pays, so you win auctions competitors think are too rich.
DIY, product, and how-to searches cut hard, so budget goes to homeowners who want it handled, not homeowners with a spray bottle.
Ants, wasps, spiders, and mice each have a season. Spend scales up when the calls surge and pulls back when they do not.
Every call and quote form tied to its keyword, so you know exactly which searches turn into recurring contracts.
Reporting on new recurring customers and their contract value, not clicks, so growth shows up in routes, not dashboards.
More than ten years in paid media, agency-side running thirty-plus accounts at once, and brand-side managing millions in ad spend at a 7X return. You get the senior operator, not a junior who has never spent real roofing budget.
Planning your pest control ad budget? Try our free Google Ads budget calculator and cost per lead calculator to see what your spend should produce.
We review your current ads or your market and show you where leads are leaking and where the opportunity is. No cost, no obligation.
Search focus, target neighborhoods, what budget, and what a new recurring customer is worth to your pest control business over the life of the contract.
We build, launch, and manage it, optimizing weekly and scaling with the season, with reporting tied to booked jobs.
Most local pest companies do well starting around $1,500 to $5,000 a month in ad spend, separate from management. Because each new customer is usually a recurring quarterly contract, the payback compounds in a way one-time services never see.
Well-run pest search typically lands leads from tens to low hundreds of dollars. Against a contract worth $400 to $800 a year for years, that is strong math. We optimize to cost per new recurring customer, not cost per click.
Yes, that is half the job in this vertical. Aggressive negative keyword lists cut the how-to and product searches, and the remaining budget concentrates on people who want a professional out this week.
Very. Ant and wasp season, spider season, and fall mice each spike differently. We scale budget with those waves instead of spending flat all year, which alone often improves cost per customer noticeably.
No. Everything is month to month. All we ask is 30 days notice if you decide to cancel, so we can wind your campaigns down cleanly and you are never stuck paying for ad spend you did not plan for.
A straight read on what's working, what's wasting money, and what we'd do differently. No cost, no obligation.