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Google Ads · Movers

Google Ads for moving companies

People book a mover inside a one or two week window, from whoever they can find fast. We build and manage Google Ads that make sure your company is what they find, and keep the calendar full of the moves you actually want.

Free ad account audit · Month to month · You own everything

Why Google for movers

A one-week decision window

Almost nobody plans a mover months out. The house closes, the lease turns over, and suddenly they need a crew in two weeks. That urgency makes moving one of the highest-intent search categories in local services, and the company that is visible inside that window gets the quote request.

It is also a category full of budget traps: truck rental searches, box and supply shoppers, job seekers, and lead resellers who sell the same move to five companies. A managed account cuts all of that out and splits local from long-distance so each gets bid what it is actually worth to you.

What we run

Built to fill the calendar

Search

High-intent search

Movers-near-me, local, and long-distance terms with copy that wins the quote request inside the booking window.

Split

Local vs long-distance

Separate campaigns for local and interstate moves, because they are different jobs with different values and deserve different bids.

Filtering

Negative keywords

Truck rentals, boxes and supplies, job seekers, and free-quote resellers cut out so budget goes to real booked moves.

Quotes

Quote form and call tracking

Every quote form and call tied back to its keyword, with coaching on fast quote turnaround, because the first solid quote usually wins.

Seasonality

Peak season scaling

Summer and month-end spikes are real. Spend scales into them and pulls back midwinter instead of burning flat.

Reporting

Cost per booked move

Reporting tied to quotes and booked moves at their real job values, not clicks.

Why work with us

A real operator running your account

More than ten years in paid media, agency-side running thirty-plus accounts at once, and brand-side managing millions in ad spend at a 7X return. You get the senior operator, not a junior who has never spent real roofing budget.

Planning your moving company ad budget? Try our free Google Ads budget calculator and cost per lead calculator to see what your spend should produce.

How it works

Simple to start

1

Free ad account audit

We review your current ads or your market and show you where leads are leaking and where the opportunity is. No cost, no obligation.

2

Your custom plan

Local, long-distance, or both, your service map, what budget, and what a good cost per booked move looks like for your company.

3

Launch and scale

We build, launch, and manage it, optimizing weekly and scaling with the season, with reporting tied to booked jobs.

Questions

Moving company ad questions, straight answers

How much should a moving company spend on Google Ads?+

Most movers do well starting around $1,500 to $6,000 a month in ad spend, separate from management, scaled up hard through summer. The window between search and booking is days, so well-targeted spend converts quickly.

Should I advertise local moves, long-distance, or both?+

Both usually, but never in one bucket. A local move and an interstate move have completely different values, so we split them into separate campaigns with bids matched to what each is actually worth to you.

How do you keep truck-rental and box shoppers out?+

Aggressive negative keywords. A large share of moving searches are rentals, supplies, and job hunters, and cutting them is one of the fastest wins when we take over an account.

What is a good cost per lead for movers?+

Well-run moving search typically produces quote requests from tens to low hundreds of dollars depending on market and move type. The number we manage to is cost per booked move against your average job value.

Do I have to sign a long contract?+

No. Everything is month to month. All we ask is 30 days notice if you decide to cancel, so we can wind your campaigns down cleanly and you are never stuck paying for ad spend you did not plan for.

Free ad account audit

See how many moves
your budget should be booking

A straight read on what's working, what's wasting money, and what we'd do differently. No cost, no obligation.