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Google Ads · Epoxy Flooring

Google Ads for epoxy flooring

A garage floor coating is a one-day install worth thousands, and your before-and-after photos practically sell it themselves. We build and manage Google Ads that put that proof in front of homeowners who are already searching.

Free ad account audit · Month to month · You own everything

Why Google for epoxy

Your before and afters are the pitch

Homeowners searching "epoxy garage floor cost" or "garage floor coating near me" have already decided they want the result. What closes them is proof it looks as good in a real garage as it does in their head, and no trade has better proof photos than yours. Ads exist to put that proof in front of the searcher at the exact moment of intent.

The budget-killer in this vertical is the DIY kit shopper. A big slice of epoxy searches are people pricing a weekend project, not hiring a crew. Separating installers-wanted from kit-shoppers with keywords and negatives is where a managed account beats a set-and-forget one by a wide margin.

What we run

Built to book installs

Search

High-intent search

Coating, epoxy, and polyaspartic terms in your area, tuned to homeowners hiring a pro, not pricing a kit.

Proof

Your work as the ad

Campaign assets built from your own before-and-after installs, the most persuasive creative this vertical has.

Filtering

Negative keywords

DIY kits, paint products, and how-to searches cut hard so budget goes to booked-install intent.

Quotes

Fast quote follow-up

Call and form tracking tied to keywords, with coaching on same-day quote turnaround, because speed wins these jobs.

Seasonality

Project season scaling

Garage projects surge in spring and fall. Spend follows the demand curve instead of ignoring it.

Reporting

Cost per install

Reporting tied to quotes and booked installs, so you can see exactly what a job costs to win.

Why work with us

A real operator running your account

More than ten years in paid media, agency-side running thirty-plus accounts at once, and brand-side managing millions in ad spend at a 7X return. You get the senior operator, not a junior who has never spent real roofing budget.

Planning your epoxy flooring ad budget? Try our free Google Ads budget calculator and cost per lead calculator to see what your spend should produce.

How it works

Simple to start

1

Free ad account audit

We review your current ads or your market and show you where leads are leaking and where the opportunity is. No cost, no obligation.

2

Your custom plan

Search structure, service radius, what budget, and what a good cost per booked install looks like for your coating business.

3

Launch and scale

We build, launch, and manage it, optimizing weekly and scaling with the season, with reporting tied to booked jobs.

Questions

Epoxy ad questions, straight answers

How much should an epoxy flooring company spend on Google Ads?+

Most coating companies do well starting around $1,000 to $4,000 a month in ad spend, separate from management. With installs worth a few thousand dollars each and done in a day, a handful of booked jobs carries the whole budget.

What about all the DIY kit searchers?+

They are the main budget leak in this vertical, and the reason set-and-forget accounts bleed. We cut kit, paint, and how-to searches with aggressive negatives so your spend concentrates on homeowners hiring a crew.

Do I need good photos for this to work?+

It helps more here than in almost any trade. Your before-and-after shots become the ad creative and the landing page proof. If your photo library is thin, we will tell you exactly what to capture on the next few installs.

What is a good cost per lead for epoxy work?+

Well-run coating search typically lands quote requests from tens to low hundreds of dollars each. Against a multi-thousand-dollar one-day install, the math is comfortable. We optimize to cost per booked install, not cost per click.

Do I have to sign a long contract?+

No. Everything is month to month. All we ask is 30 days notice if you decide to cancel, so we can wind your campaigns down cleanly and you are never stuck paying for ad spend you did not plan for.

Free ad account audit

See how many installs
your budget should be booking

A straight read on what's working, what's wasting money, and what we'd do differently. No cost, no obligation.