Search
High-intent search
Emergency and planned electrical terms across your service area, with ad copy that earns the call from ready-to-hire homeowners.
When the power goes out or a homeowner is planning a panel upgrade, they go straight to Google. We build and manage Google Ads that put your electrical company in front of those searches and turn them into booked jobs, not just clicks. One high-value job usually pays for months of management.
Free ad account audit · Month to month · You own everything
Electrical demand splits two ways, and both live on Google. Emergencies come in hot: power out, sparking, a burning smell, a tripped panel that will not reset. People search "electrician near me" or "emergency electrician" and hire the first credible company that picks up. Then there is planned high-ticket work, panel and service upgrades, EV charger installation, whole-home rewires, generators, and lighting, where homeowners search "panel upgrade [city]" or "EV charger installation" and compare a few options before they commit.
The catch is that electrical keywords are crowded and easy to waste money on. Without tight management you burn budget on people searching for electrician jobs, apprentices, DIY wiring how-tos, and parts or supply. The money is made in the details: the right keywords, ruthless negatives, fast follow-up, and tracking that proves which clicks became booked jobs.
Emergency and planned electrical terms across your service area, with ad copy that earns the call from ready-to-hire homeowners.
Google Guaranteed setup so you show at the very top with reviews and pay per lead, not per click. Strong for electricians when managed right.
Aggressive negative lists that cut "electrician jobs," apprentice, DIY, "how to wire," and parts or supply searches so budget goes to real homeowners.
Electrical runs on the phone. We track every call so you know which campaigns book jobs, and we coach on speed-to-lead.
We can lean budget into the work that pays best, like panel and service upgrades, EV charger installs, rewires, and generators.
Reporting tied to leads, booked jobs, and cost per lead, not clicks and impressions you cannot put on a truck.
More than ten years in paid media, agency-side running thirty-plus accounts at once, and brand-side managing millions in ad spend at a 7X return. You work with senior operators, not a junior who has never spent real electrical budget.
Based in Salt Lake City, we run paid search for electricians across the Wasatch Front. Planning your spend? Try our free Google Ads budget calculator and cost per lead calculator, or see Google Ads management in Salt Lake City.
We review your current ads or your market and show you where leads are leaking and where the opportunity is. No cost, no obligation.
Search, Local Services Ads, or both, what budget, your target service area, and what good cost per lead looks like for your electrical business.
We build, launch, and manage it, optimizing weekly and leaning into your highest-value jobs, with reporting tied to booked work.
Most electricians do well starting around $1,500 to $6,000 a month in ad spend, separate from management, depending on your market and how many techs you can keep busy. Because one panel upgrade or EV charger install is worth a lot, the math usually works fast. We size it with you in the free ad account audit.
It varies by market and by emergency versus planned work, but well-run electrical search often lands qualified leads in the range of tens to low hundreds of dollars per lead, with Local Services Ads sometimes cheaper. The number that really matters is cost per booked job, which is what we report on.
Usually both. Local Services Ads (Google Guaranteed) put you at the very top and charge per lead, which is great for electricians, but they cap out. Search campaigns capture the rest of the demand and give you more control. We run and balance both based on what books jobs cheapest.
Yes. We can structure campaigns to lean budget into the work that pays best, like panel and service upgrades, EV charger installation, whole-home rewires, and generators, while still catching emergency calls. We optimize to the jobs you actually want more of.
No. Everything is month to month. All we ask is 30 days notice if you decide to cancel, so we can wind your campaigns down cleanly and you are never stuck paying for ad spend you did not plan for.
A straight read on what's working, what's wasting money, and what we'd do differently. No cost, no obligation.