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Custom closet, garage cabinet, and pantry system terms from homeowners pricing a real project.
Custom storage sells through the design consult, and each install runs into the thousands. We build and manage Google Ads that book those consults with homeowners who are already planning the project.
Free ad account audit · Month to month · You own everything
Nobody buys a custom closet from an ad. They book a design consult, fall in love with the drawing, and sign a five-figure install. That means every dollar of ad spend has exactly one job: put a planning-stage homeowner on your consult calendar. Searches like "custom closet cost" and "garage cabinets near me" are those homeowners raising their hands.
The waste in this vertical comes from wire-shelf and flat-pack shoppers, people comparing you to a big-box aisle. Tight keywords and negatives keep them out, and consult-focused campaigns with your own install photos do the rest. In a visual trade, your portfolio is the ad.
Custom closet, garage cabinet, and pantry system terms from homeowners pricing a real project.
Everything optimizes to booked design consults, the step where custom storage actually gets sold.
Wire shelving, flat-pack, and DIY searches cut out, so budget avoids the big-box comparison shoppers.
Your installed closets and garages become the ad assets and landing proof. Showing the craftsmanship beats describing it.
New-home and remodel planners search early. Being present then means the consult happens before competitors are in the picture.
Reporting tied to booked consults and signed installs, the numbers a custom shop actually runs on.
More than ten years in paid media, agency-side running thirty-plus accounts at once, and brand-side managing millions in ad spend at a 7X return. You get the senior operator, not a junior who has never spent real roofing budget.
Planning your custom storage ad budget? Try our free Google Ads budget calculator and cost per lead calculator to see what your spend should produce.
We review your current ads or your market and show you where leads are leaking and where the opportunity is. No cost, no obligation.
Search structure, your install radius, what budget, and what a booked design consult is worth against your average install.
We build, launch, and manage it, optimizing weekly and scaling with the season, with reporting tied to booked jobs.
Most custom storage companies do well starting around $1,500 to $5,000 a month in ad spend, separate from management. With installs running well into four and five figures, a few signed projects carry the whole program.
Booked design consults commonly cost from tens to low hundreds of dollars in well-run accounts. Since a healthy share of consults become signed installs, we optimize to cost per consult and track through to close.
Negative keywords for wire shelving, flat-pack brands, and DIY terms, plus copy that says custom clearly. The goal is homeowners who want it designed and installed, not compared to an aisle display.
Enormously. Custom storage is bought with the eyes, and your installed work is more persuasive than anything we could write. If the library is thin, we will tell you exactly which shots to grab on upcoming installs.
No. Everything is month to month. All we ask is 30 days notice if you decide to cancel, so we can wind your campaigns down cleanly and you are never stuck paying for ad spend you did not plan for.
A straight read on what's working, what's wasting money, and what we'd do differently. No cost, no obligation.