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High-intent search
PPF, ceramic, paint correction, and detailing terms, weighted hard toward the packages that pay.
Full-front PPF and ceramic packages run into the thousands, and the people searching for them already know exactly what they want. We build and manage Google Ads that book those high-ticket packages, not $99 washes.
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Someone searching "PPF installer near me" or "ceramic coating cost" is not shopping for a wash. They have a car they care about and a four-figure budget to protect it. That is a small, high-value slice of automotive search, and winning it consistently is worth more than all the wash traffic combined.
The management challenge is keeping the cheap intent out. Wash searches, DIY film and coating kits, and product shoppers will happily eat an unmanaged budget. We split campaigns by package value so a PPF click gets bid like a PPF job, and a maintenance detail gets bid like what it is.
PPF, ceramic, paint correction, and detailing terms, weighted hard toward the packages that pay.
PPF, ceramic, and detail packages in separate campaigns, so bids match the ticket instead of averaging it away.
Car washes, DIY kits, and film product searches cut out, keeping spend on people booking a shop.
Car people will drive for good work, but budget still concentrates where your real customers come from.
Your finished work becomes landing page and ad proof. In a trust-driven trade, showing beats telling.
Reporting tied to booked packages by value, so you know what a PPF job costs to win versus a detail.
More than ten years in paid media, agency-side running thirty-plus accounts at once, and brand-side managing millions in ad spend at a 7X return. You get the senior operator, not a junior who has never spent real roofing budget.
Planning your detailing ad budget? Try our free Google Ads budget calculator and cost per lead calculator to see what your spend should produce.
We review your current ads or your market and show you where leads are leaking and where the opportunity is. No cost, no obligation.
Which packages to push, your drive-in radius, what budget, and what a booked PPF or ceramic package is worth to your shop.
We build, launch, and manage it, optimizing weekly and scaling with the season, with reporting tied to booked jobs.
Most shops do well starting around $1,000 to $4,000 a month in ad spend, separate from management, weighted toward PPF and ceramic terms. One booked full-front PPF package usually covers several weeks of spend.
Yes, and it is one of the first fixes. Wash, DIY kit, and product searches get cut with negatives, so the budget concentrates on people booking a shop for real work.
No. A $3,000 PPF job and a $200 detail cannot share a bid. We split campaigns by package value so each click is bid like the ticket behind it.
High-intent PPF and ceramic leads commonly cost tens to low hundreds of dollars. Against four-figure packages, the math is comfortable, and we optimize to cost per booked package, not per inquiry.
No. Everything is month to month. All we ask is 30 days notice if you decide to cancel, so we can wind your campaigns down cleanly and you are never stuck paying for ad spend you did not plan for.
A straight read on what's working, what's wasting money, and what we'd do differently. No cost, no obligation.