Search
Brand and appliance terms
Refrigerator, washer, dryer, and oven repair searches, including brand-specific terms where you are strongest.
When a fridge dies, it is a same-day search with zero brand loyalty. Whoever shows up first gets the call. We build and manage Google Ads that make sure that is you.
Free ad account audit · Month to month · You own everything
A dead refrigerator or a flooding washer is searched within the hour, from a phone, with the homeowner ready to book the first credible company that answers. There is no brand consideration and no shopping around once someone picks up. The entire market is decided by who is visible and who answers fastest.
Margins are tighter here than in the big-ticket trades, which makes waste deadly. DIY fix-it videos, parts shoppers, and warranty searches will quietly drain an unmanaged account. Winning at appliance repair means surgical keywords, hard negatives, call-first campaigns, and a phone that actually gets answered.
Refrigerator, washer, dryer, and oven repair searches, including brand-specific terms where you are strongest.
Mobile call-focused ads, because this customer wants to talk to a human now, not fill out a form for later.
DIY fix videos, parts shoppers, and warranty-claim searches cut hard, protecting the tightest margins in home services.
Google Guaranteed placement works well for repair trades. We balance it against Search for the cheapest booked call.
Drive time eats repair margins, so targeting stays tight to where your techs actually run.
Reporting on booked service calls by appliance type, so you know exactly which searches pay.
More than ten years in paid media, agency-side running thirty-plus accounts at once, and brand-side managing millions in ad spend at a 7X return. You get the senior operator, not a junior who has never spent real roofing budget.
Planning your appliance repair ad budget? Try our free Google Ads budget calculator and cost per lead calculator to see what your spend should produce.
We review your current ads or your market and show you where leads are leaking and where the opportunity is. No cost, no obligation.
Search and Local Services mix, your service area, what budget, and what a booked call is worth across your common repair types.
We build, launch, and manage it, optimizing weekly and scaling with the season, with reporting tied to booked jobs.
Most repair companies do well starting around $1,000 to $3,000 a month in ad spend, separate from management. Tickets are smaller than the big trades, so the spend is sized to keep cost per booked call inside your margins.
Tighter than most trades, usually tens of dollars per booked call in a well-run account. Because margins are leaner, filtering out junk traffic matters more here than almost anywhere.
Yes, and it is the difference between profit and bleed in this vertical. How-to videos, part numbers, and warranty searches all get cut with negatives so spend stays on book-a-tech intent.
Usually both. Local Services Ads suit repair trades well and charge per lead, while Search captures everything LSA misses. We balance the two toward whichever books calls cheapest in your area.
No. Everything is month to month. All we ask is 30 days notice if you decide to cancel, so we can wind your campaigns down cleanly and you are never stuck paying for ad spend you did not plan for.
A straight read on what's working, what's wasting money, and what we'd do differently. No cost, no obligation.